Who: Paynter. www.paynter.co.uk 

What is it? Well, what can be said about these guys, just a crazily successful business run by a really nice couple. Their concept is fantastic, they only sell products on 4 days a year and you have to sign up to be eligible. Once they release the piece, it’s a first come first served concept and when they are gone they are gone. The items are then made to order from a small production facility in Portugal which then means zero waste, something for the fashion industry to learn. Buy better, buy less, support independents and see if you can nab yourself a jacket (I haven’t been able to yet but their t-shirts are bang on).